WebHitsConsulting

Internet Visibility

You want more visibility on the Internet and this is the first step. We help your web site get seen and that’s what you want, isn’t it?

• We optimize your site so that it has better chances of appearing high on the free listings of search engines like Google for the phrase that your potential customers are searching.
• We also place your advertisements next to search results and follow direct marketing best practices to make sure that we maximize your advertising investment.
• Then our internet publicist services improve your position as an industry leader in the eyes of journalists and industry insiders — as well as with your future customers.

Step one is knowing that you want more internet visibility. Now What? You’re just four steps away from making the internet a more productive business tool for your company.

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Research

Before starting, we listen to your team to get an understanding of your business, branding and marketing goals. We immerse ourselves into your industry’s key phrase space to discover a detailed understanding of what people are typing into search engines when they’re looking for your products & services. Here are two things to consider:

1. What words they use in search are not always obvious.
2. If they’re not finding you, then who are they finding?

So we use your target key phrases to benchmark your web site against the competition. We look carefully at the competition to discover their strategies and we also look thoroughly at your web site plan to ensure that any bad practices are addressed completely. In the end, we uncover the opportunity and create your strategy.

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Optimization

This is the step where we make your site attractive to search engines. We then use your target key phrases to develop a step-by-step optimization plan. We specify:

• Coding, architecture & navigation change specifications
• File name and directory naming convention modification
• Copy changes & link strategies

We provide a list of critical violations your site is making, if any, to the current guidelines of major search engines, alert you to any bad practices and, when possible, help implement solutions to the problems. We work with your development team to make sure these specifications are built or, if you don’t have a web team — we’ll do the work for you.

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Advertise

The fastest way to increase internet visibility is to place advertisements next to search results. We follow direct marketing best practices to make sure that your campaigns are optimized to their fullest potential.

• We design keyword strategy & campaigns
• We set & track goals
• We write relevant targeted ads that rise to the top
• We build custom landing pages that convert to leads and customers
• We constantly test and improve your campaigns

We corral internet searches down the pipeline — from leads, to inquiry, to customer — and maximize the return on your advertising investment.

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WebPR

When people search, they’re going to find something, so it may as well be you. This means we help you get your word out there. We work with your team to create your message and then:

• We submit to industry specific directories and register on your behalf.
• We monitor relevant forums and email lists for moments to interject pointers to your site.
• We contact and create relationships with the top most popular & relevant bloggers and make them aware of what your site, product & services offers.
• We create articles, ghost write blogs & create news videos

This not only improves your position as an industry leader in the eyes of journalists and industry insiders, as well as with your future customers — it helps your web site appear higher in search engines.

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