Pay Per Click Consulting

Our pay per click consulting service features destination page optimization, advertisement copy writing and effectiveness testing. First we set goals. Your team completes a survey and we meet to go over the survey together. Target keywords are selected in a four-step process:

  1. Expand the list.
  2. Target the list.
  3. Scrub the list.
  4. Group the list.

We then develop your advertisements by focusing on your benefits and shaping the ads around your keywords. We make sure there is a strong call to action. We then specify the destination landing pages to match the goals of each Adgroup, following direct marketing best practices to encourage the most return on your advertising investment.

Tracking is built into the campaigns by using methods such as:

  • Unique landing pages for each adgroup
  • Analytics “goals”
  • Adwords conversion tracking

After watching the campaign run for a month, a major optimization is done where we put successful copy and landing page templates across all Adgroups. If needed, we would then offer our ongoing pay per click consulting services

About Web Hits Consulting

Web Hits Consulting principal Eric Wolfram developed our services and methodologies after helping over 80 different clients to improve their web sites rankings in search engines like Google. We find opportunities to introduce compelling content that is helpful, informative or edgy — with a viral spin that bloggers love to write about. We monitor internet forums, email lists and web logs in your industry. People visit your site and return. Once search engines track this behavior, your site rises in the search engine result pages for keyphrases that we have predefined.

Contact Us

One easy way to get started is ask us to evaluate your site and make a report with list of suggestions, a basic analysis and a first round of strategy suggestions. The report costs $950 which is a fee that is based on 10 hours of research. Getting started is easy, just send an email to service@webhitsconsulting.com with the URL of your site, some target keywords or information about your industry and request the Preliminary Analysis — we’ll have the report back within ten days. Or call during New York business hours – 646-519-2451